Our Clients

CLIENTS LIST / Durban, South Africa Tourism Board and The Kwazulu-Natal Tourism Authority

North Americans travelling to Africa are anxious to discover authentic culture and share once-in-a-lifetime experiences. South Africa is a popular destination for American tourists, yet most itineraries include only Johannesburg, Cape Town, and Kruger National Park. When the South African city of Durban decided to expand their reach into North American markets, they sought a team with global experience in marketing, public relations, and event planning, and trusted relationships with key North American travel agents and tour operators. PHG Consulting was contracted to develop and implement a long-term strategic plan that builds awareness of Durban among media, travel trade, and consumers in North America.