Our Clients

CLIENTS LIST / Yucatan, Mexico Secretary of Tourism

Often overlooked by U.S. consumers, the Secretary of Tourism for Yucatán needed to raise awareness of its authentic cultural experiences, historical significance, innovative cuisine, and unique accommodations. PHG Consulting recommended a broad strategy that integrates travel trade outreach, training and education of local operators, improved accessibility, and a PR and media relations campaign to increase awareness of Yucatan’s natural resources, archaeological sites, and wide variety of hotels and historic haciendas. We also developed an English website and online marketing tactics that target U.S. travel consumers.