Hotel Nikko San Francisco

Situation

As part of its 30-year anniversary celebration, Hotel Nikko San Francisco was embarking on a 3-month, $60 million renovation, which would culminate in a grand re-opening in March 2017. To support its new positioning and reach a target feeder market, the hotel was seeking PR support to execute a tailored media outreach strategy in the important French market, with a goal of generating awareness, boosting the hotel’s appeal for travelers heading to San Francisco, and driving bookings.

Approach

  • Create and implement a 4-month media outreach and awareness campaign to generate buzz around the hotel’s renovation
  • Leverage the 50th anniversary of San Francisco’s Summer of Love as a timely news hook

Our Solution

  • Hosted a group media lunch in Paris
  • Planned and executed media desksides in Paris
  • Organized face-to-face meetings with targeted journalists
  • Engaged in targeted media relations  
  • Targeted influential consumer, trade and business travel media outlets, distributing renovation-focused press releases and invitations to experience Hotel Nikko on an individual basis

Results

  • Secured 13 top-tier journalists from outlets including Madame Figaro, Grazia, ELLE, Voyages d'Affaires, and Air France Madame to attend the media lunch  
  • Organized individual deskside meetings for the Hotel Nikko team with key consumer and trade journalists, including the features editor from Architectural Digest France  
  • Secured 17 articles promoting Hotel Nikko San Francisco and San Francisco’s Summer of Love festivities in targeted print and online media, achieving more than 1 million media impressions
  • Coordinated media visits for The BestHotels Magazine and Architectural Digest before the project’s end

Our Work

Services Provided to Hotel Nikko

PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.

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