Ministry of Tourism of the State of Jalisco

Situation

Jalisco, Mexico, offers many products- culture and history, traditional cuisine, nature reserves, eco-tourism opportunities, Sun & Sand, and adventure activities- but is falling short of reaching lucrative, niche audiences. While the media industry continues to evolve, it is now more important than ever to connect the right audience with the right message, to ultimately increase North American tourist arrivals to Jalisco, elevating the average stay, and increasing daily spending per North American tourist.

Approach

  • Create and implement a strategic integrated marketing plan to drive arrivals, length of stay and spend from the North American market
  • Execute high-impact media exposure on local, national, and international levels;

Our Solution

  • Leveraged El Salvador Tourism’s slogan “Great Like Our People” to showcase the meaningful, interpersonal, and one-of-a-kind experiences travelers can experience within the country on its artisan routes, beaches, rainforests, and beyond
  • Assisted local receptive operators in creating new product tailor made for the North American market
  • Organized FAM trips for qualified travel trade professionals and media
  • Engaged in targeted, ongoing media relations

Our Work

Services Provided to Jalisco

Travel Trade Representation & Outreach
We help our clients build relationships with tour operators, travel agents, travel trade, and other business-to-business groups that increase awareness of their destination and drive more arrivals.
Tourism Product Development
We analyze and evaluate existing tourism product, identify appropriate and profitable segments, and respond to market challenges by recommending enhancements to improve the customers’ experience before, during, and after their trip.
PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Training Solutions
Our accredited training team offers professional development services in hospitality and destination management, hotel revenue and distribution, and group sales. We create and deliver custom workshops, classes, and extended courses for a broad range of audiences and topics.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.
Events
Our team creates innovative trade, media, and consumer events, handling all of the details from start to finish.

How May We Help You?