Ningbo Tourism

Situation

As North American travelers search for new travel ideas, they are increasingly turning to social media for inspiration. Ningbo, China tapped PHG Consulting to execute and manage their North American social media accounts to encourage travelers to consider Ningbo as a stop on their itineraries to China. 

Approach

Build destination awareness and engagement through Facebook and Instagram through thoughtful community development and creative content

Our Solution:

  • Fully evaluated the destination’s position against competitors and developed a strategy to maximize exposure and achieve overall positive sentiment on social media  
  • Developed English-language social media accounts on Facebook and Instagram
  • Compiled a library of compelling original photography  
  • Hosted an influencer FAM trip with attendees representing Tiny Atlas Quarterly, Electrify Magazine, and Miss Jetsetter

Results

  • Secured more than 26 million impressions across all online activities
  • Exceeded growth goals for Facebook and Instagram
  • Two positive travelogues and a takeover of the Travel Channel Instagram account were produced from the FAM trip, in addition to more than 80 social media posts from participants


Our Work

Services

PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Social Media
Our integrated, multi-faceted social media approach creates awareness, engagement, and loyalty for your destination or hotel while building a virtual community across platforms.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.

How May We Help You?