Qatar Tourism Authority
The Chinese tourist is more likely to restrict their destination decisions to places they are aware of and to places that will accommodate their unique needs and expectations. Qatar Tourism Authority has partnered with PHG Consulting to establish a position in China and educate and train Qatar to have a deeper understanding of the Chinese travel market.
PHG Consulting provides an innovative and creative approach to marketing Qatar Tourism Authority in China.
- Develop and enhance the tourism product
- Build a strong distribution network
- Support strategy with powerful online marketing, PR, and media relations
- Develop and manage a Chinese website
- Create and build presence on Chinese social media channels
- Attend roadshows and conference to increase awareness of Qatar in the Chinese market
- Establish and implement a long-term plan and vision
- Conducted three travel trade FAM trips with 20 attendees from Beijing, Shanghai and Guangzhou
- Educated and engaged with over 600 members of the travel trade through roadshows and workshops
- Developed and managed WeChat and Weibo social media accounts receiving over 5,000 followers in six months
- Conducted e-learning certifications with over 600 participants