Reno Tahoe Tourism
PHG Consulting conducted initial research on the tourism product available and believes that Reno Tahoe and the surrounding
region have the attractions the Chinese market desires.
We have partnered with Reno Tahoe Tourism to embark on a focused strategic marketing plan that will generate results to build brand awareness, industry relationships, and arrivals from China.
To build brand awareness, industry relationships, and arrivals from China, Reno Tahoe Tourism will have to embark on a focused, strategic effort with respected partners who have professional connections and abilities that will generate results.
- Build a comprehensive marketing, education, development, and communications program to support sales and marketing initiatives
- Create significant and sustainable brand awareness for Reno Tahoe Tourism
- Develop clear and consistent messaging and brand identity
- Identify the engaging attributes of Reno Tahoe Tourism that will appeal to the Chinese consumer
- Increase arrivals from China to Reno Tahoe among leisure audiences
- Build a network of essential tour operators, travel agents and travel planners that will drive business to Reno Tahoe
- Partner with leading tour operators to create measurable co-op programs
- Raise Reno Tahoe Tourism’s profile with travel media
- Establish a presence for Reno Tahoe Tourism on leading Chinese OTAs (CTrip, eLong, Alipay, etc.)
- Enhance existing tourism product and develop new offerings for the Chinese market