Reno Tahoe Tourism
PHG Consulting conducted initial research on the tourism product available and believes that Reno Tahoe and the surrounding
region have the attractions the Chinese market desires.
We have partnered with Reno Tahoe Tourism to embark on a focused strategic marketing plan that will generate results to build brand awareness, industry relationships, and arrivals from China.
To build brand awareness, industry relationships, and arrivals from China, Reno Tahoe Tourism will have to embark on a focused, strategic effort with respected partners who have professional connections and abilities that will generate results.
- Built a comprehensive marketing, education, development, and communications program to support sales and marketing initiatives
- Created significant and sustainable brand awareness for Reno Tahoe Tourism
- Developed clear and consistent messaging and brand identity and the engaging attributes of Reno Tahoe Tourism that will appeal to the Chinese consumer
- Increased arrivals from China to Reno Tahoe among leisure audiences
- Partnered with leading tour operators to create measurable co-op programs
- Established a presence for Reno Tahoe Tourism on leading Chinese OTAs (CTrip, eLong, Alipay, etc.)
- Enhanced existing tourism product and develop new offerings for the Chinese market
- Developed and maintained social media channels Weibo and WeChat
- Developed and maintained Chinese website
- Participated in roadshows and conferences to educate the Chinese travel trade and media on Reno Tahoe
- Organized FAM trips for qualified travel trade professionals and media
- Produced 91 media placements with a total circulation of 78,087,560 and ad equivalency of $44,966,544
- Developed three additional tour packages to Reno Tahoe marketed to the Chinese traveler
- Trained over 60 members of the Chinese travel trade on Reno Tahoe offerings during roadshows and FAM trips
- Developed and managed WeChat and Weibo social media accounts
- Developed and managed a Chinese website on Reno Tahoe