Reno Tahoe Tourism
PHG Consulting conducted initial research on the tourism product available and determined that Reno Tahoe and the surrounding region have the attractions the Chinese market desires.
We have partnered with Reno Tahoe Tourism to embark on a focused strategic marketing plan that will generate results to build brand awareness, industry relationships, and arrivals from China.
To build brand awareness, industry relationships, and arrivals from China, Reno Tahoe Tourism will have to embark on a focused, strategic effort with respected partners who have professional connections and abilities that will generate results.
- Built a comprehensive marketing, education, development, and communications program to support sales and marketing initiatives
- Created significant and sustainable brand awareness for Reno Tahoe Tourism
- Developed clear and consistent messaging and brand identity and the engaging attributes of Reno Tahoe Tourism that will appeal to the Chinese consumer
- Increased arrivals from China to Reno Tahoe among leisure audiences
- Partnered with leading tour operators to create measurable co-op programs
- Established a presence for Reno Tahoe Tourism on leading Chinese OTAs (CTrip, eLong, Alipay, etc.)
- Enhanced existing tourism product and develop new offerings for the Chinese market
- Developed and maintained social media channels Weibo and WeChat
- Developed and maintained Chinese website
- Participated in roadshows and conferences to educate the Chinese travel trade and media on Reno Tahoe
- Organized FAM trips for qualified travel trade professionals and media
- Produced 317 media placements with a total ad equivalency of $47,319,615 to date
- Engaged Chinese tour operators, airlines, and OTAs for Reno Tahoe package development
- Trained over 115 members of the Chinese travel trade on Reno Tahoe offerings during roadshows and FAM trips
- Developed and managed WeChat and Weibo social media accounts
- Launched and managed a Chinese website on Reno Tahoe in 2018