Hellenic Republic Region of
The Greek Islands offer the best vacations in the world. The beaches, vistas, culture, history, cuisine, attractions, hotels and villas, and yacht charters together provide an unforgettable experience that is unique and exhilarating.
Yet for North American leisure travelers, the Greek Islands are not as visible as many other destinations. The Greek National Tourism Organization (GNTO) has worked heroically under difficult circumstances with limited resources to continue to promote tourism to Greece, however the focus has been on culture, history, and Athens. While Athens does have the Acropolis and so many historic sites, the reality is that the historical tourism market is extremely competitive – Turkey, Italy, Israel, Spain, and Malta all offer similar experiences.
Create an integrated plan incorporating travel trade representation and training, with the option to add destination related training to better prepare the hotels of the South Aegean to cater to the North American tourist market in 2016.