Puerto Vallarta


As the COVID-19 pandemic began to negatively impact the global tourism industry, Puerto Vallarta Tourism retained PHG Consulting to manage the iconic destination's image in its key markets of the United States and Canada through the crisis period and into recovery.


Create and execute a three-phase crisis management program including crisis communications, media outreach, constituent training, social media community management, and digital marketing

Our Solution

  • Create crisis communications framework
  • Develop media and trade messaging
  • Engage in always-on, 24/7 media monitoring
  • Launch COVID-19 online resource pages for consumers and trade
  • Initiate social media program highlighting user-generated content
  • Introduce responsive chatbot for Facebook Messenger

Services Provided to Puerto Vallarta

Crisis Management Icon
Crisis Management-Travel & Tourism
Strategic, proactive crisis management is paramount to retaining a consistent, positive image and staying top-of-mind among the travel trade and consumer communities during situations affecting travel and tourism.
Social Media
Our integrated, multi-faceted social media approach creates awareness, engagement, and loyalty for your destination or hotel while building a virtual community across platforms.
Digital Marketing
Today’s consumers look to real-time video and inspirational images more than ever as they are making their purchasing decisions. We will help you capture their attention by providing a complete suite of digital marketing services including campaign design, website development, search engine optimization (SEO) and marketing (SEM), regional programs, and promotions.

How May We Help You?