May 2021
PHG Consulting retains Nanjing Municipal Bureau of Culture and Tourism for fourth consecutive annual contract

The Nanjing Municipal Bureau of Culture and Tourism has awarded PHG Consulting its fourth consecutive contract to handle social media and public relations in North America, in addition to managing the destination’s English-language website GoToNanjing.com. PHG Consulting plans to launch an engaging “Distance Learning”-themed campaign that will provide consumers in the United States and Canada with an educational look at the destination’s top attractions, enticing them to visit once international travel resumes. Recognized as one of the four great ancient capitals of China, Nanjing has served as the capital city of 10 Chinese dynasties and regimes for a total of more than 1,800 years. For more information, contact Ashley Norman at anorman@phgconsulting.com


May 2021
Puerto Vallarta Tourism awards PHG Consulting new public relations contract 

PHG Consulting is proud to continue its work with Puerto Vallarta Tourism with a new eight-month program that will run through the end of 2021. Continuing on its successful COVID-19 recovery program, PHG Consulting will further strengthen the Puerto Vallarta brand and the destination’s positioning in the United States and Canada through media relations, media and influencer FAM trips, broadcast integrations, and more. Known for its beaches, water sports, nightlife, and vibrant LGBTQ+ scene, Puerto Vallarta offers the quintessential Mexican beach vacation combined with a charming, walkable downtown and a thriving culinary scene. For more information, contact Terri McCollin at TMcCollin@phgconsulting.com.   



February 2021
PHG Consulting launches golf-focused digital campaign in the Mexican Caribbean

PHG Consulting has launched its second 3-month project with the Quintana Roo Tourism Board to entice golfers to visit the Mexican Caribbean for the ultimate active getaway. In mid-March, LPGA winner Mel Reid, sports reporter Amanda Balionis, and trick shot artist Tania Tare will visit top courses and outdoor attractions in the Riviera Maya to share the destination with their social media audiences. The program is designed to show golfers in the U.S. how they can get away from their daily routine and rest and recharge in a safe, peaceful and enjoyable environment. For more information, contact Ashley Norman at anorman@phgconsulting.com



February 2021
PHG Consulting Partners with Honduran Institute of Tourism 

PHG Consulting is pleased to announce its newest client – the Honduran Institute of Tourism (IHT). PHG Consulting will focus on commercializing the country’s tourism experiences for the North American market through travel trade, media relations, social media, and sustainable tourism consulting managed by sister company, Beyond Green Travel. The U.S.-based, bilingual account team recently visited Honduras for a comprehensive immersion alongside Tourism Minister Nicole Marrder, meeting with stakeholders in Copan, the Bay Islands, La Ceiba, and beyond. While in the country, the team took part in some of the best tourism experiences the destination has to offer – from exploring ancient Mayan ruins to touring award-winning coffee plantations, whitewater rafting the Cangrejal River, birdwatching at Pico Bonito National Park, learning about environmental and cultural preservation efforts from passionate conservationists, and more. The team also witnessed Honduras’ stringent biosecurity measures first-hand, which are in place to prevent further spread of COVID-19. For more information, contact Ashley Norman at anorman@phgconsulting.com

November 2020
PHG Consulting to lead public relations for Puerto Vallarta Tourism in the United States and Canada

PHG Consulting is proud to share that the company will lead public relations efforts for Puerto Vallarta Tourism as the iconic sun and sand destination welcomes back visitors following COVID-19 travel restrictions. PR efforts will focus on the primary source markets of the United States and Canada with activities including a media and influencer visitation program, a brand partnership, and native content programs, and more. 

Puerto Vallarta, named one of the top 10 tourist destinations in Mexico in TripAdvisor’s 2020 Travelers’ Choice Awards, is located on Mexico’s Pacific coast in Jalisco state. Known for its beaches, water sports, nightlife, and vibrant LGBTQ+ scene, Puerto Vallarta offers the quintessential Mexican beach vacation combined with a charming, walkable downtown area punctuated by cobblestone streets, the ornate Nuestra Señora de Guadalupe church, boutique shops, and a range of restaurants and bars. For more information, contact Terri McCollin at TMcCollin@phgconsulting.com


October 2020
PHG Consulting continues U.K. public relations work with Toscana Resort Castelfalfi through December 2020

Following a successful six-month transatlantic media awareness campaign, Toscana Resort Castelfalfi has extended its work with PHG Consulting though December 2020 with a focus on the U.K. market. PHG Consulting’s efforts are designed to maximize visibility and increase regional bookings during continued pandemic-related restrictions on international travel. Amenities of interest include the resort’s best-in-class golf facilities, outdoor pursuits, and real estate offerings. Thus far in 2020, PHG Consulting has garnered coverage of the resort in The New York Times International, Forbes, Travel Weekly (U.K.), Country & Townhouse, Women & Golf, Irish Golfer, and Abode2 (U.K.)

Located in the medieval Italian village of Castelfalfi, Toscana Resort Castelfalfi sits on 2,700 acres of protected vineyards, olive groves, lakes, and a wildlife reserve. Since its launch in 2007 by TUI Group, the resort is committed to providing authentic experiences that promote eco-sustainability and support the local community. The resort comprises luxury apartments, villas, and farmhouses to purchase or rent, Hotel Il Castelfalfi, Hotel La Tabaccaia, the region’s largest championship golf course, deluxe spa, and restaurants. For more information, contact Antonia Robinson at ARobinson@phgconsulting.com


September 2020
PHG Consulting wraps debut of Villa Copenhagen with ROI of 20:1 for U.S. and U.K. public relations campaign

PHG Consulting recently celebrated its successful launch campaign for Villa Copenhagen – a flagship hotel from Nordic Hotels & Resorts and a leading light in conscious hospitality – that  saw the new property prominently featured in the U.S. and U.K. editions of Condé Nast Traveler, Wall Street Journal, The New York Times, Monocle, The Financial Times, and The Telegraph, reaching an estimated audience of nearly 500 million and resulting in an ROI of 20:1. PHG Consulting was engaged by Villa Copenhagen, one of Europe’s hottest new luxury hotel openings of 2020, from November 1, 2019 - September 15, 2020.

The 390-room Villa Copenhagen is set in Copenhagen’s century-old Central Post and Telegraph Head Office, next to the famed Tivoli Gardens and the Meatpacking District. As the latest independent venture by Nordic Hotels & Resorts, the hotel upholds the group’s commitment to eco-sustainability through a variety of meaningful on-property practices, amenities, and services including the luxurious Earth Suite made solely from sustainable materials. and interior green spaces created to promote calm, wellbeing, and sociability along with a variety of carbon-free, zero waste dining outlets, including a traditional Danish bakery. For more information, contact Hannah Nelson Smith at HNelson@phgconsulting.com


September 2020
PHG Consulting signs 6th consecutive yearlong contract with Suzhou Municipal Bureau of Culture, Radio, Television and Tourism to provide digital and social media marketing and PR services in North America and Europe

PHG Consulting has successfully renewed its annual agreement with the Suzhou Municipal Bureau of Culture, Radio, Television and Tourism to promote this classic Chinese destination to consumer and media audiences in North America, and for the first time, Europe. This marks PHG Consulting’s sixth year of providing continual services for the destination. 

The PHG Consulting team will manage social media, public relations, events, website management, and digital marketing for the organization under the campaign theme “Suzhou, the City of Culture and Arts.” While inbound travel restrictions remain in place due to the COVID-19 pandemic, the PHG Consulting team will work closely with its locally based editorial team and English-speaking expats to share the secrets of the destination with travelers in key markets.

Located 30 minutes by high-speed train from Shanghai, Suzhou is known for its ancient canals, historic bridges, and elegant gardens, nine of which are collectively designated a UNESCO World Heritage Site. Suzhou has inspired emperors, poets, and scholars throughout the ages and continues to attract visitors from around the globe today. Visitors enjoy performances of Kunqu Opera, and enjoy local specialties such as sweet and sour Mandarin fish, seasonally available hairy crabs, river shrimp, and plenty of noodles and dumplings. For more information, contact Ashley Norman at anorman@phgconsulting.com



September 2020
PHG Consulting conducts SynXis voice agent training for the Grand York Hotel and Sanctuary Camelback Mountain Resort & Spa

PHG Consulting was recently selected to conduct SynXis voice agent training for the call centers of Grand York Hotel in the United Kingdom and Sanctuary Camelback Mountain Resort & Spa, a AAA Four Diamond Luxury Resort in Arizona. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com.



August 2020
PHG Consulting signs 12-month revenue management and budget creation project for Hotel Napoleon Paris

PHG Consulting has signed a 12-month revenue management project and will also create the 2021 budget for Hotel Napoleon Paris. With all the elegance and splendor of a grand Parisian mansion, the five-star hotel, set in the fashionable 8th Arrondissement, offers guests a tastefully lavish experience. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com



August 2020
Downtown Grand Hotel taps PHG Consulting to develop new room type descriptions

The 1,124-room Downtown Grand Hotel in Las Vegas has enlisted PHG Consulting to develop new room type descriptions for all categories, including the property’s new Tower Rooms. The Downtown Grand Hotel is the centerpiece of Downtown3rd, a new neighborhood and entertainment district in downtown Las Vegas. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com.



August 2020
PHG Consulting to lure travelers to the Mexican Caribbean through wellness-focused social media partnership with Xtend Barre founder Andrea Leigh Rogers

PHG Consulting has begun a 3-month project with the Quintana Roo Tourism Board to promote the Mexican Caribbean brand to consumers in the United States and Canada by showcasing the destination’s vast array of wellness-focused experiences. PHG Consulting has orchestrated a partnership with Andrea Leigh Rogers, founder of Xtend Barre, to conduct a series of Instagram Live sessions with Mexican Caribbean hotels throughout the month of October 2020. The program will also include influencer engagement, public relations, and the creation of a customized Spotify playlist. 

The Mexican Caribbean is one of the world’s most unique regions, steeped in the rich history and culture of the Mayan people. Starting at the untouched natural wonders of Holbox in the north and stretching through the laidback paradise of Grand Costa Maya – home to Mahahual, Bacalar, and Chetumal - in the south, the Mexican Caribbean offers visitors unparalleled opportunities to disconnect, relax, and rejuvenate in stunning settings on and beyond its more than 500-mile long coastline. Clear blue seas, white sand beaches, verdant rainforests, mystical cenotes, and archaeological sites await travelers in the relaxed beach areas of Costa Mujeres and Isla Mujeres; beloved destinations like Cancun, Cozumel, and the Riviera Maya – home to Puerto Morelos, Playa del Carmen and the bohemian enclave of Tulum; and eco-tourism paradises like Maya Ka’an. For more information, contact Ashley Norman at anorman@phgconsulting.com


August 2020
Pacific Alliance taps PHG Consulting to design and execute virtual tradeshow

PHG Consulting has successfully entered into a 9-month contract to design a virtual tradeshow to bring together tourism partners from the countries of the Pacific Alliance (Chile, Colombia, Mexico, and Peru) in lieu of traditional in-person events. The full service plan includes delegate targeting and invitations, agenda development, hosting of online meetings, live polls, and post-event surveys. This is the first virtual tradeshow program PHG Consulting is executing to help destination clients continue business during travel restrictions due to COVID-19. For more information, contact Santiago González Abreu at sgonzalez@phgconsulting.com.




July 2020
PHG Consulting extends revenue management partnership with Farmhouse Inn to now include consultation on development of room categories

PHG Consulting has signed a 6-month extension to its existing revenue management contract with Farmhouse Inn to now include consultation on development of new room categories. Farmhouse Inn, voted one of the top 10 resorts in California by Travel + Leisure readers in 2020, is a romantic and rustic 25-room boutique hotel that's known for its incredible Sonoma dining and wine tasting in the heart of Sonoma Wine Country. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com.



July 2020
PHG Consulting expands representation of VISIT FLORIDA in Colombia

Following an initial 3-month project, VISIT FLORIDA has extended its relationship with PHG Consulting for the next year to last through June 30, 2021, looking to the agency to promote the state’s tourism attractions - the lesser known areas outside Miami and Florida, in particular - to the Colombian-outbound tourism market via travel trade initiatives; development and management of a co-op advertising program; events; and public relations. For more information, contact Santiago González Abreu at sgonzalez@phgconsulting.com. 



June 2020
Jalisco Tourism Board retains PHG Consulting to handle U.S. public relations efforts through December 2021

After completing a successful year as the North American public relations representative for the Mexican state of Jalisco, which was named one of the top destinations to visit in 2020 by Travel + Leisure, PHG Consulting has extended its relationship with the state tourism board through December 2021. PHG Consulting will launch this new contract with a 3-part webinar series that will virtually connect tourism representatives in the key tourism areas of Puerto Vallarta, Guadalajara, and the Costalegre with top media in the United States and Canada. 

Located in western Mexico, the state of Jalisco is the birthplace of many of Latin America’s greatest cultural treasures including tequila, mariachi, and the national sport of charrería (Mexican rodeo). Jalisco’s diverse topography ranges from scenic mountains to arid agave fields, cosmopolitan urban centers, and world class beaches stretching more than 200 miles along the Pacific coast. Guadalajara, Jalisco’s capital and the second largest city in Mexico, exquisitely balances modernity and tradition with world-class cuisine, contemporary arts, and a rich cultural heritage. Puerto Vallarta, one of Mexico’s most popular tourist destinations, offers fun in the sun on a stunning shoreline; and the up-and-coming Costalegre region is known for its picturesque beaches, capes, and bays and upscale bohemian chic vibe. Travel to Jalisco is easily accessible via two international airports: Miguel Hidalgo International Airport (GDL) in Guadalajara and Licenciado Gustavo Díaz Ordaz International Airport (PVR) in Puerto Vallarta. Both have daily direct flights available from major cities across the United States. For more information, contact Katie Rees at krees@phgconsulting.com.  


June 2020
The new Wall Street Hotel in New York City engages PHG Consulting to build SynXis system

The 181-room Wall Street Hotel, a new opening coming to Lower Manhattan’s Financial District, has engaged PHG Consulting to build its SynXis system. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com.



March 2020
PHG Consulting to continue managing public relations, social media, website operations, and digital marketing in the United States and Canada for longstanding client Guadalajara Tourism

Guadalajara Tourism, a PHG Consulting client since 2016, has engaged the company for a new 18-month contract including public relations, social media, website operations, and digital marketing services to promote the destination in the United States and Canada. The birthplace of iconic Mexican heritage including tequila and mariachi, Guadalajara is the second largest city in Mexico and considered the country’s cultural center. Each year, tourists travel to this cosmopolitan destination to experience a plethora of attractions including nearby magical towns such as Tequila, where the popular spirit is produced; explore colonial architecture; and visit museums and small towns with exquisite crafts and artwork. The metropolitan area of Guadalajara consists of four urban districts – Guadalajara, Tlaquepaque, Tonala, and Zapopan – and three suburban districts, Tlajomulco, El Salto, and Tequila. For more information, contact Katie Rees at krees@phgconsulting.com.  



February 2020
Uganda Tourism Board retains PHG Consulting for third annual North American representation contract including travel trade, market research, social media marketing, and public relations 

PHG Consulting is proud to announce that it is continuing its work with Uganda, the “Pearl of Africa,” in the United States and Canada. This is the third yearlong contract between PHG Consulting and the Uganda Tourism Board, following programs in 2016-2017 and 2018-2019. Over the next 12 months, the PHG Consulting team will provide travel trade, market research, social media marketing, and public relations services to stimulate tourism to this fascinating destination offering diverse wildlife viewing, dramatic landscapes, and immersive cultural experiences. In addition to handling North American relations, PHG Consulting has supported the Uganda Tourism’s Boards efforts to grow inbound tourism from China. Uganda is home to more than half the world’s population of endangered mountain gorillas, and trekking to observe these gentle giants in Bwindi Impenetrable Forest is one of the world’s top “bucket list” travel activities. For more information, contact Sasha VanDenBosch at svandenbosch@phgconsulting.com



February 2020
Hotel Californian engages PHG Consulting for national and regional public relations services 

Hotel Californian, Santa Barbara’s urban luxury resort destination, has engaged PHG Consulting to manage its public relations outreach through December 2020. As a result of the COVID-19 pandemic, in June 2020, PHG Consulting shifted to a more regional strategy to maximize visibility and generate drive market bookings by highlighting the hotel’s unbeatable location, high-profile design, timely offers and packages for local residents, and unique culinary offerings. Coverage highlights for Hotel Californian to-date include Forbes, Conde Nast Traveler, Travel + Leisure, Sunset Magazine, Elite Traveler, Thrillist, and 805 Living.

Since 2017, Hotel Californian has redefined luxury in the celebrated American Riviera. The 121-room boutique hotel is a magnet for Hollywood elite, international visitors, and locals alike. Featuring dazzling spaces from celebrity designer Martyn Lawrence Bullard, a rooftop deck and pool with 360-degree views, a myriad of distinctive dining experiences, and a luxurious Moroccan-inspired spa, the iconoclastic enclave – part history, part imagination and all Californian – continues to drive the revitalization of Santa Barbara’s Funk Zone while upending conventional expectations. For more information, contact Caroline Klein at cklein@phgconsulting.com


January 2020
PHG Consulting to handle revenue management for Lorenzo Hotel in Dallas 

PHG Consulting has been contracted to handle revenue management for the Lorenzo Hotel in Dallas on an ongoing basis. This contemporary boutique hotel combines modern design with baroque accents for a trendy, industrial feel. For more information, contact Kathleen Cullen at kcullen@phgconsulting.com.


December 2019
PHG Consulting secures new contract to handle trade representation, website management, and digital marketing for Suzhou Municipal Bureau of Culture, Radio, Television and Tourism

PHG Consulting has once again been retained to provide trade representation, website management, and digital marketing for the Suzhou Municipal Bureau of Culture, Radio, Television and Tourism. Throughout the yearlong agreement, PHG Consulting will conduct FAM trips for North American and Chinese travel agents, represent the destination at important tourism industry events in North America, organize in-destination stakeholder education sessions, distribute trade-focused newsletters, and more. PHG Consulting will also continue the management and marketing of TravelToSuzhou.com as a primary resource for trade and consumer audiences, ensuring an increase in traffic over the contract period. Synonymous with arts and culture, Suzhou offers visitors more than 2,500 years of history along its winding canals and cobblestone walkways, in its UNESCO World Heritage designated classical gardens, and many other cultural venues. For more information, contact Sasha VanDenBosch at svandenbosch@phgconsulting.com

December 2019
Nanjing Municipal Bureau of Culture and Tourism awards PHG Consulting third consecutive contract to manage social media, website, and public relations in North America

The Nanjing Municipal Bureau of Culture and Tourism has awarded PHG Consulting its third consecutive contract to manage travel trade relations, social media and public relations in North America, in addition to managing the destination’s English-language website GoToNanjing.com.  Recognized as one of the four great ancient capitals of China, Nanjing has served as the capital city of 10 Chinese dynasties and regimes for a total of more than 1,800 years. For more information, contact Ashley Norman at anorman@phgconsulting.com. 



October 2019
PHG Consulting expands work with Guadalajara Tourism to include group sales and marketing support in Mexico

PHG Consulting has signed a two-year extension to its current group sales and marketing agreement for the United States, Canada, and South America to provide domestic group sales and marketing services for Guadalajara Tourism. The PHG Consulting team will work collectively with the visitors and convention bureau and Expo Guadalajara to generate group sales leads from the domestic market. 

The birthplace of iconic Mexican heritage including tequila and mariachi, Guadalajara is the second largest city in Mexico and considered the country’s cultural center. This cosmopolitan destination offers a plethora of attractions including nearby magical towns such as Tequila, where the popular spirit is produced; explore colonial architecture; and visit museums and small towns with exquisite crafts and artwork. The metropolitan area of Guadalajara consists of four urban districts – Guadalajara, Tlaquepaque, Tonala, and Zapopan – and three suburban districts, Tlajomulco, El Salto, and Tequila. For more information, contact Santiago González Abreu at sgonzalez@phgconsulting.com.



September 2019
PHG Consulting and Suzhou Municipal Bureau of Culture, Radio, Television and Tourism Begin Sixth Year of Partnership

PHG Consulting is pleased to announce the retention of its longest term client for another one-year contract. Following a competitive review, the company was selected to manage the Suzhou Radio, Television and Tourism Bureau's North American social media program for the 2019/20 fiscal year. Since 2014, PHG Consulting has helped this captivating cultural destination grow inbound tourism from the United States and Canada thanks to its creative integrated marketing strategies, Chinese market knowledge, and strong connections to travel industry decision makers and influencers. From idyllic canals to classical Chinese gardens, romantic cobblestone streets, and unrivaled cultural experiences, Suzhou, known as the "Venice of China", is a destination whose beauty moves visitors beyond words. For 2019/20, PHG Consulting will launch the #SeenInSuzhou campaign to inspire travelers through vivid imagery and encourage them to visit Suzhou to capture it through their own Instagramable lens. For more information, contact Ashley Norman at anorman@phgconsulting.com.



April 2019
PHG Consulting to provide group sales support to Guadalajara Tourism in English-speaking North America and South America

PHG Consulting has provided public relations, social media, and website management services for Guadalajara Tourism since 2016 and will now support the destination’s group sales efforts in English-speaking North America and South America. The PHG Consulting team will work cooperatively with Guadalajara’s visitors and convention bureau and Expo Guadalajara to generate group sales leads from key feeder markets and create opportunity for Guadalajara to be considered in bids for international conferences and conventions. PHG Consulting will also be responsible for executing a training program for the MICE market in North America, representing Guadalajara Tourism at key events in the target markets and creating new website content to market the destination’s meetings and convention capabilities. 

The birthplace of iconic Mexican heritage including tequila and mariachi, Guadalajara is the second largest city in Mexico and considered the country’s cultural center. This cosmopolitan destination offers a plethora of attractions including nearby magical towns such as Tequila, where the popular spirit is produced; explore colonial architecture; and visit museums and small towns with exquisite crafts and artwork. The metropolitan area of Guadalajara consists of four urban districts – Guadalajara, Tlaquepaque, Tonala, and Zapopan – and three suburban districts, Tlajomulco, El Salto, and Tequila. For more information, contact Santiago González Abreu at sgonzalez@phgconsulting.com.