Tourism Product Development

The global tourism industry is on the rise, and, thanks to the transparency that the internet
and social media provide, destinations need to work harder than ever to attract the right kind of visitors and connect with them in new and exciting ways while delivering a rich, enticing message.

To help your destination or organization compete and thrive, PHG Consulting will analyze
and evaluate your existing tourism product, identify appropriate niche and special interest
leisure segments, and respond to market challenges by recommending enhancements.
We can also develop programs for Group and MICE markets and adapt unique
experience-based product for a larger travel market.

Tourism Product Development Capabilities:

  • Comprehensive analysis of your destination or organization
  • Explore potential unique selling propositions that you may not be aware of or are not promoting
  • Identify emerging or previously untargeted niche segments that may have a high level of interest in your product
  • Analyze your existing infrastructure, itineraries, and marketing and outreach programs to help make your destination even more appealing to the group and MICE markets.
  • Offer strategies for modernizing your interactions with visitors before, during, and after their trip