Travel & Tourism

PHG Consulting offers services and strategies to help travel & tourism companies of all sizes define and communicate their message, with the ultimate objective of increasing visitation and spend. We craft thoughtful marketing plans distinctive to each client’s unique positioning and provide comprehensive real-time assessment tools to ensure the execution of strategies is
resulting in desired success.

With offices around the world and relationships in key global markets, PHG Consulting provides a complete start-to-finish portfolio of services to tell your story on a global stage. More than a destination marketing agency, we offer a comprehensive toolkit to help your organization stand out, while measuring progress against your key performance indicators (KPIs) using comprehensive real-time assessment tools.

We analyze your current positioning, strengths, and weaknesses and compare your product, experience, and pricing to competitive destinations. We evaluate your destination’s current logistical system to gauge local supplier readiness, and our market experts will conduct site research and meet with key tourism stakeholders – local tourism officials, airports, hotels, attractions, ports, restaurants, and others  – and evaluate the current product as it applies to each target market. Understanding that your travel or tourism organization has both internal and external stakeholders, we are able to recommend and implement training programs and product development options, as well as provide key insights into your target domestic and international customers.


Clients

Our priority is ensuring our clients’ success. 

The global presence of the PHG Consulting team, coupled with our company’s 50-year legacy in
hospitality and tourism consulting, enables us to offer full-service recommendations and solutions to
all types and sizes of travel & tourism organizations and hospitality companies.


Services

Travel Trade Representation & Outreach
We help our clients build relationships with tour operators, travel agents, travel trade, and other business-to-business groups that increase awareness of their destination and drive more arrivals.
Tourism Product Development
We analyze and evaluate existing tourism product, identify appropriate and profitable segments, and respond to market challenges by recommending enhancements to improve the customers’ experience before, during, and after their trip.
Web Development
We create engaging, responsive websites that inspire and educate visitors.
PR & Media Relations
Public Relations and media outreach are essential to increasing awareness and influencing actions that will ultimately result in increased business. We leverage our rich, long-term media relationships with key contacts across the globe to secure high-impact editorial exposure on local, national, and international levels, ultimately driving sales and brand awareness.
Social Media
Our integrated, multi-faceted social media approach creates awareness, engagement, and loyalty for your destination or hotel while building a virtual community across platforms.
Training Solutions
Our accredited training team offers professional development services in hospitality and destination management, hotel revenue and distribution, and group sales. We create and deliver custom workshops, classes, and extended courses for a broad range of audiences and topics.
Marketing Campaigns & Advertising
An integrated marketing campaign that incorporates both traditional and digital channels will keep your company or organization in focus. We design strategic marketing and advertising plans, gather and create image and content components, and implement and track placements to ensure success.
Digital Marketing
Today’s consumers look to real-time video and inspirational images more than ever as they are making their purchasing decisions. We will help you capture their attention by providing a complete suite of digital marketing services including campaign design, website development, search engine optimization (SEO) and marketing (SEM), regional programs, and promotions.
Sales
Sales
With services ranging from talent acquisition and interim sales to business plan execution, our team is ready to assist you with all aspects of your sales strategy and management needs.
Events
Our team creates innovative trade, media, and consumer events, handling all of the details from start to finish.
Investment Consulting
Our team’s experience, connections, and knowledge will help you identify tourism investment priorities and adapt to make the most of changing market conditions from increasing lodging supply to improving infrastructure and beyond.

How May We Help You?